thumbnail image
broken image
broken image
broken image
  • Communications 
    • Communications and PR
    • Crisis Management
    • Market Entry and Analysis
  • Branding 
    • Strategy
    • Content and Media
    • SEO
  • Marketing 
    • Global BD
    • Social Media
    • SEM
  • Showcase 
    • Our Clients
    • Case Studies
  • About Us 
    • About Us
    • Our Team
    • Contact Us
  • …  
    • Communications 
      • Communications and PR
      • Crisis Management
      • Market Entry and Analysis
    • Branding 
      • Strategy
      • Content and Media
      • SEO
    • Marketing 
      • Global BD
      • Social Media
      • SEM
    • Showcase 
      • Our Clients
      • Case Studies
    • About Us 
      • About Us
      • Our Team
      • Contact Us
    broken image
    broken image
    broken image
    • Communications 
      • Communications and PR
      • Crisis Management
      • Market Entry and Analysis
    • Branding 
      • Strategy
      • Content and Media
      • SEO
    • Marketing 
      • Global BD
      • Social Media
      • SEM
    • Showcase 
      • Our Clients
      • Case Studies
    • About Us 
      • About Us
      • Our Team
      • Contact Us
    • …  
      • Communications 
        • Communications and PR
        • Crisis Management
        • Market Entry and Analysis
      • Branding 
        • Strategy
        • Content and Media
        • SEO
      • Marketing 
        • Global BD
        • Social Media
        • SEM
      • Showcase 
        • Our Clients
        • Case Studies
      • About Us 
        • About Us
        • Our Team
        • Contact Us
      broken image
      • Communications

      • Communications and PR

        International press stories to improve your global brand awareness.

        A feature or mention in a prominent publication in your target market is immeasurably valuable as you work to make your company more visible. This is especially true since your international target audience won't read local media that have reported on you before. Yet navigating international earned and paid media is challenging, and PR norms differ significantly across countries. Sunrise helps your company to develop a long-term PR strategy so that your team gets features and stories at the center of your industry.

        broken image

        Cultivating earned media

        broken image

        Coaching your team for interviews

        broken image

        Curating paid media

        broken image

        Drafting press releases and white papers

        broken image

        Engaging community groups

        broken image

        Crafting applications for industry awards

      • broken image

        Crisis Management

        In the face of a PR crisis, only you will tell your side of the story.

        Are you nervous about some expected negative global press coverage? You’re not alone. Sometimes, having a carefully written statement and giving an articulate interview can mean the difference between a balanced article about you and a negative hit piece. Let us help you tell your side of the story to international reporters so that your global press coverage is consistent. Regardless, if you don’t like what you see written about you, we can help manage your online reputation to bring positive stories about you to light and diminish the effects of negative stories.

      • broken image

        Thoughtfully crafted official statements and press scripts

        broken image

        Interview coaching

        broken image

        Research about who’s writing about you so you can tailor your responses

        broken image

        Reputation management support, increasing the search rankings of positive pieces and diminishing the impact of negative stories

      • Market Entry and Analysis

        Because getting it right the first time is always easier than fixing it later.

        Entering a new international market requires careful planning and research. It’s tempting to simply dive in to a new market, “see how things go”, and solve problems as they emerge, but taking an ad-hoc approach to international expansion carries risks: making a bad impression in your new market, failing to comply with local laws, or wasting time and money on repricing and re-branding. Sunrise’s market entry and analysis service helps you answer core questions to enter your target market prepared to succeed:

        broken image

        Market Size:

        How big is this new market, and what opportunities are there

        for your company?

        broken image

        Competitors and Pricing:

        Who are your competitors, and what is the market price for your product?

        broken image

        Customer Demographics:

        What are the consumer segments, and which are underserved? How might the market respond to your value proposition?

        broken image

        Legal Barriers:

        Do you need to register a local company, and how much does this actually cost? Are there regulatory concerns you should know about?

        broken image

        Customer Acquisition:

        What channels exist for you to acquire new customers?

        Which are right for you?

        broken image

        Customer Service:

        What resources do you need to offer good customer service?

        broken image

        Growth Projection:

        What are reasonable goals for revenue and growth in this market?

        broken image

        Due Diligence:

        Are your potential partners trustworthy and reputable?

      Sunrise © 2025

        Cookie的使用
        我们使用cookies来确保流畅的浏览体验。若继续,我们认为你接受使用cookies。
        了解更多